Brand Builder

I build brands & campaigns
that inspire and perform.

20+ years across WPP, M&C Saatchi, Dentsu & Interflow — combining big-idea advertising with performance marketing, funnels and content ecosystems that move real numbers.

View My Work
Based in
Karachi
Portrait of Nazim Qureshi BRAND · MEDIA · DIGITAL · STRATEGY · OPEN FOR MANDATES
Scroll
0+
Years of
Experience
0+
Brands Launched
& Grown
0%
Drop in Polio
Vaccine Refusals
0
Industry Awards
Effie · Dragon · PDA

Selected Work

Full journey below ↘
Public Health · 2022–24

End Polio
Pakistan

35K → 15K refusals
Gates Foundation · WHO · UNICEF · Effie Winner
Nation-Scale · 2024–25

SPHF
Housing

World's largest flood-rehab project
M&C Saatchi · ATL · Digital · Global PR
Brand Launches

PSO &
Sultans

CARIENT · BLAZE 4T · PSL franchise
Interflow · 2× agency revenue in 12 months

Plus launches and repositioning for Unilever, HBL, Standard Chartered, K-Electric, Nokia, American Express, JS Bank and PIA — and JOSH, the fastest-selling brand in its category.

Services

Brand Strategy

Positioning, big-idea platforms and identities that make brands unforgettable.

Integrated Campaigns

ATL to activation — behaviour-changing campaigns across every channel that matters.

Digital & Performance

Funnels, lead-gen and platform-first content ecosystems built for conversion.

Media & PR

Media strategy, planning and corporate communications — local and international.

About Me

Advertising is solving business problems with creativity and conviction.

Senior advertising, marketing and communications leader with two decades across creative agencies, media networks and multinational brands — from JWT & Contract (WPP) to M&C Saatchi, Dentsu and Interflow. I've taught Advertising & IMC at SZABIST, presented on Radio Pakistan & FM100, and hold an MBA from IBA Karachi.

Nazim Qureshi
Brand Strategy95%
Integrated Campaigns95%
Media Strategy & Planning90%
Digital & Performance85%
Corporate Comms & PR90%

Experience

2002 — Present
2025 —
GM & Strategy Head
Connect Marketing
Agency strategy, growth & operations. Social & web for TDAP, Click-S-Boss, SSPA-Mamta; performance marketing for The Court Group.
2024–25
Business Director
M&C Saatchi
Integrated communication for SPHF across ATL, digital, social, content and international & local PR.
2022–24
Senior Project Manager
Synergy Dentsu
Directed End-Polio comms with B&MGF, GPEI, WHO, UNICEF, Rotary & CDC. Refusals down 35K → 15K; first platform-based digital media for polio.
2021–22
General Manager
Interflow Communications
PSO CARIENT positioning & packaging; JS Her launch, Coda Shop, PIA social media, State Life.
2020–21
Head of Corporate Comms
Iqra University
University-wide marketing & admissions: performance funnels, lead-gen and digital enrollment journeys.
2016–20
Group Business Director & Media Head
Interflow Communications
Doubled revenues in a year. Re-launched PSO CARIENT & BLAZE 4T, launched Altron & Multan Sultans (PSL), won K-Electric.
2014–16
Founder
ROTS — Integrated Marketing
Built an agency from zero. OOH for Unilever (LUX, Lifebuoy, Sunsilk, Magnum); Cussons, GEO TV, Zong, Syngenta, USAID's CSM.
Earlier · 2002–13 JWT (WPP) Wahedna D'Arcy RG Blue Contract & JWT (WPP) Mass Advertising
Trusted By

Let's create
something great
together.

Location

Karachi, Pakistan

Available for mandates
across Pakistan & MENA

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Tell me about your brand, your challenge or your next big launch — I'll get back to you within 24 hours.